Promotions Coordinator
Job Title: Promotions Coordinator
Location: Charlotte, NC
Position Summary:
This position is responsible for developing and executing marketing campaigns for the highly innovative e-Business division of Harris Teeter and the marketing strategies fueling the growth of the division. This position will coordinate assigned marketing programs to achieve stated objectives regarding revenue, profitability, and market share. Will coordinate execution of promotional activities including print, electronic and digital media, direct mail, point-of-purchase displays, and signage. This position will work closely with graphic artists, writers, and developers in the design and usability of marketing materials, as well as Merchandising and Operations teams to insure program execution.
Essential Duties and Responsibilities:
- Coordinate assigned marketing programs to achieve stated objectives regarding revenue, profitability, and market share.
- Coordinate execution of promotional activities including print, electronic and digital media, direct mail, point-of-purchase displays, and signage.
- Works closely with graphic artists, writers, and developers in the design and usability of marketing campaigns.
- Assists in development and execution of targeted marketing plans and budgets.
- Assists in development and execution of page creation and maintenance on harristeeter.com and engages with other departments to understand needs on the site.
- Helps manage marketing budget
- Coordinates marketing programs to promote and support the HT Fulfillment Centers; including, but not limited to the following responsibilities:
- Engage with Kroger Fulfillment Center teams to understand best practices for marketing efforts, market research, and competitive landscape and communicate these details on a consistent basis.
- Work with media agency to coordinate tactics and execute media plan as budgeted. Measure impact of media plan and adjust accordingly throughout the year.
- Coordinate program tracking process and communicate on a consistent basis with partners, HT Operations & Merchandising teams and vendors as needed.
- Work with Merchandising and Marketing teams to develop and execute promotional plans and special offers focused on the Fulfillment center to drive loyalty from existing customers and gain new customer trial.
- Assist with implementation of select local marketing programs throughout the year. Help develop and activate partnerships in assigned markets; including program research, proposal solicitation, evaluation and negotiation of assets.
- Responsible for the scheduling, hands-on coding, building, testing and deployment of customer-facing dynamic email communications. Create the development of a comprehensive email program, entailing all aspects of email best practices including targeted/segmented content, personalized content and automated trigger emails.
- Execute mobile messaging, including text and push notifications including but not limited to, content development, QA, set-up and performance.
- Execute targeted direct mail efforts, including but not limited to, content development, QA, set-up and performance.
- Coordinate and execute lifecycle planning and apply to all targeting efforts to insure current and prospective customers are receiving the most appropriate offer, at the optimum time, via the preferred medium.
- Work with IS team to coordinate targeted offer set-up.
- Engage in daily interaction with Merchandising, Operations, Customer Relations, Communications, e-Business and Vendor partners to develop and communicate about marketing program details and content.
- Develop knowledge of the VIC database structure, available analytical tools and new systems capabilities and use these skills to potentially support customer targeting efforts.
- Develop knowledge of the current e-mail system, to potentially support efforts related to e-VIC, Fresh Catch, Wine, Superflag and other requested e-mail communication to customers and/or associates.
- Conducts test programs to measure effectiveness of media, list, creative, and offer. Tracks and analyzes results of test marketing programs and recommends programs to be expanded.
- Negotiates contract terms with outside agencies and suppliers.
- Communicates with outside vendors on ongoing campaigns.
- Coordinates development, production, and distribution of promotional and collateral materials to support sales and marketing programs.
- Provides post-event reports, analysis, and regular status reports on marketing programs.
- Helps establish and maintain consistent corporate image throughout product lines, promotional materials, and events.
- Communicates details of marketing programs to sales, customer service, operations, and other departments involved with taking and fulfilling orders.
- Manage timelines and appreciate the importance of meeting deadlines in a dynamic and challenging environment.
- Coordinate numerous projects simultaneously.
Education/Experience:
Four-year college or university program certificate; or three to five years related experience and/or training; or equivalent combination of education and experience.
Computer Skills:
To perform this job successfully, an individual should have knowledge of Microsoft Word processing software; Excel spreadsheet software; Development software, Design software, Project Management Software and Database Software, and a willingness to learn additional programs as designated.
Hybrid Work Environment:
This job is a hybrid work environment. Two days per week will be in-office and three days per week can be work-from-home, if desired.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The employee must occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include: Close vision, Distance vision, Peripheral vision, Depth perception and Ability to adjust focus. While performing the duties of this Job, the employee is regularly required to use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to stand and sit. The employee is occasionally required to walk; climb or balance; stoop, kneel, crouch, or crawl and taste or smell.
Equal access to employment, services and programs is available to all persons. It is our policy to provide equal opportunity for all applicants and candidates for employment and to administer all human resource practices such as recruiting, hiring, promoting, and all other terms, conditions, and privileges of employment in a manner which does not discriminate on the basis of race, color, sex, disability, age, national origin, religion, sexual orientation, gender identity, genetic information or any other characteristic protected by applicable law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the organization.