Social Media and Digital Content Specialist
Social Media and Digital Content Specialist
Summary:
Social Media and Digital Content Specialist’s role is to develop, implement, monitor and evaluate hotels social media strategy, including excellent photography and video skills, experience developing organic and ad content on all social media platforms, ability to communicate verbally and on brand to ensure the successful engagement of key audiences for each property.
Essential Duties And Responsibilities include the following. Other duties may be assigned.
• With the help of the Marketing and Brand Reputation Manager, strategize digital content strategy to align with seasonal campaigns, promotions and last-minute needs.
• Lead special marketing projects and develop storyboards, visual concepts and storylines.
• Orchestrate photo and video shoots with team members and third-party operators. Oversee and direct those shoots.
• Utilizing editing tools such as Photoshop, iMovie and Adobe Premier, create polished photo, video and written content that can be utilized in social media, digital and print marketing materials.
• Create an organized archive of images on Box that includes user generated content and Social Media and Brand Engagement Strategist’s photo and video assets.
• Attend special events on property for live social media coverage that may include evenings and weekends.
• Create and maintain event listings for third party websites to help generate event and room revenue.
• Oversee all social media ad placements for the three properties on Facebook, Instagram and YouTube.
• Oversee social media ad budget for the three properties and provide weekly updates on monies spent.
• Pull social media ad and organic reports. Include major takeaways from ad campaigns.
Samples are required.
Email resume to: sdemployment2019@yahoo.com