Marketing and Communications Manager

WGTE-TV30   Toledo, OH   Full-time     Advertising / Marketing / Public Relations
Posted on September 12, 2021

Marketing and Communications Manager

WGTE Public Media seeks a strategic, yet, tactical, creative, highly organized professional to lead its marketing/communication activities. Working with all aspects of WGTE Public Media, including television and radio production and distribution services, educational services, community engagement, etc., you will craft, refine and implement an innovative, cost-effective marketing/communication strategy to support WGTE's brand and objectives. The manager will implement, maintain and optimize content for WGTE's website, social media platforms, and its app to improve and enhance user experiences. This position will oversee all marketing activities, focusing on existing and emerging digital media, including display ads, content marketing, SEO/SEM, social and email. The manager will develop compelling marketing campaigns that grow WGTE Public Media's reach and develop promotional strategies for each of the organization's platforms. The manager will identify KPIs, define target audiences, and craft campaign strategies that make WGTE Public Media more visible, relevant, and engaging to our community.

A successful candidate should have a bachelor's degree in marketing, communications, PR, or journalism and five years of results-oriented experience in a fast-paced business. Proven, advanced skills in writing/editing marketing copy, promotional campaign development, project management, team leadership, and relevant technologies are essential. Experience in developing fundraising promotions and digital marketing is also key. Work experience in a media or nonprofit environment is a plus. This position works frequently with other teams across the organization and must be both a team player and a self-starter. The individual must also be innovative, and an accountable problem solver. Must have a strong command of the following software: Microsoft Excel, Word, PowerPoint, and other Office applications. The candidate should also have experience with social media marketing and creating email marketing campaigns.

WGTE Public Media is committed to attracting and retaining a diverse staff that honors your experience, perspective, and unique identity. Together, our community strives to create and maintain working and learning environments that are inclusive, equitable, and welcoming.